Selected work / Product design

Engage
PWA.

A mobile companion for the work people actually need on the go: checking social accounts, confirming publishing schedules and handling client conversations without desktop complexity.

ProjectEngage PWA

ChallengeTurn an overly complex mobile experience into a focused tool for time-sensitive work

My workMobile product direction · User testing · UX/UI design

The final solution

Engage PWA Publishing calendar showing published and scheduled posts — Publishing calendar

Engage PWA post preview with selected social channels — Post preview

Engage PWA date and time selection for a post — Schedule a post

01 / Context

A product with a mobile gap.

Engage helps teams manage publishing and social conversations. Its original mobile app was due to close, while the first browser-based PWA largely translated the same experience. That opened a more useful question: what do people need when they are away from their desks?

Testing showed that people did not want the full desktop product on a phone. It was too complex for mobile use. They mainly wanted to check connected social accounts, double-check publishing schedules and handle essential tasks on the go.

I used that distinction to reshape the existing PWA around the moments where mobile could be genuinely useful, particularly Publishing and Streams.

Scope: Reshaping the existing PWA into a focused mobile companion
Input: User testing and survey findings

02 / Evolution

Changing the format
wasn’t enough.

The first move from native app to browser-based PWA kept much of the old product shape. The redesign changed what the mobile experience was trying to do.

01 — Original mobile app

The old app

A dense standalone experience with usability issues.

Original mobile app calendar with dense publishing list

02 — Browser-based transition

PWA v1

A direct translation that carried the complexity forward.

03 — Focused redesign

PWA v2

A mobile companion centered on quick orientation and action.

A closer look / Creating a post

The old structure carried into the browser.

The original composer and PWA v1’s new-message screen show why simply moving the experience to a browser did not solve the mobile task. The redesigned preview and scheduling steps appear later in the Publishing story.

Original app Publishing composer — Original app · Publishing

PWA v1 browser New Message composer — PWA v1 · New message

03 / User testing

The mobile job
became clearer.

In a survey of 177 people, urgent and on-the-go situations dominated. The results pointed toward a focused companion for short, practical tasks.

Mobile-use situations · n = 17757.6%

102 respondents saw mobile as useful for emergencies or last-minute fixes.

Mobile-use situations · n = 17740.1%

71 respondents cited use while on the go.

Feature priorities · n = 67 valid answersImportant features for mobile

19.4% · 13Publishing approvals / edits
11.9% · 8Streams replies
3.0% · 2Analytics

These answers supported quick actions on mobile and deeper analysis on desktop.

A barrier beyond features

Many people doubted a mobile app would be useful or reliable after earlier attempts. The redesign needed to earn trust by making a few practical tasks work clearly and consistently.

04 / Strategic shift

Don’t shrink desktop.
Design for the moment away from it.

Testing

People did not need every desktop capability on mobile.

Product role

The PWA should support fast checks and focused tasks.

Design direction

Make schedules, accounts and active conversations easy to understand.

05 / Story one

Publishing,
without the detours.

Publishing was one of the clearest mobile use cases. The redesign makes the schedule visible, gives a clear preview across selected channels and lets people choose a date and time before publishing.

Redesigned Publishing calendar — 01 / Check the schedule
Published and planned posts in one view

Post preview across selected social channels — 02 / Preview the post
See the content before continuing

Date and time selection for publishing — 03 / Choose when to publish
Set a date and time deliberately

Design decision 01

Make the current publishing state easy to verify, then separate preview and timing into clear steps.

06 / Story two

Streams you can
actually scan.

Streams brings together message threads between the brand and its clients. The mobile flow starts with a filtered thread list, opens the conversation for a reply or resolution, and keeps client context available through the profile.

Streams list showing message threads across channels, with filters and sort controls — 01 / Scan the threads
Find conversations across channels

02 / Open a conversation
Read, reply or resolve in context

03 / Check the client profile
See details behind the thread

Design decision 02

Keep the thread list easy to scan, then reveal the conversation and client context as each task calls for them.

07 / Final solution

A focused experience
for mobile work.

Engage PWA brings the essential Publishing and Streams tasks into a clearer mobile structure.

Publishing makes the schedule and post state visible, then moves through preview and timing in distinct steps. Streams lets people scan brand-client message threads, respond in context and open a client profile when they need more detail.

Together, these flows give mobile a defined role alongside desktop: quick checks and focused actions during short, interrupted sessions.

After release · Customer Success feedback

Customer Success reported positive user reactions and said people were using the PWA for simpler tasks while away from the office.

08 / Reflection

What this work changed.

The useful shift was in the framing. Once mobile became a companion, I could evaluate each feature by whether it supported a real on-the-go need. That made it easier to simplify the workflow without losing the product’s core purpose.

The survey reinforced a design principle I would carry into other products: prioritize the job people need to finish in a given context, rather than copying every feature into every surface.

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